Love this article! And I really loved HD’s focus on employee awareness. It’s so critical to make sure employees at every level understand the brand’s mission and how their every action should play into a larger strategy. So smart.
I’ve always loved how HD is a lifestyle brand, and has such a passionate community of customers. Starting in April here when the weather is warmer, every weekend you will see packs of HD riders pass by every hour or so. There’s such a community of passionate customers that love the brand. I truly think HD’s long term success is based in no small part in its ability to stay connected to that community of customers.
Thanks so much Mack! Appreciate the comment and I agree - this is a really interesting case study of staying relevant to your diehard fan base as well as keeping up with the macro climate
Good insight 😌 Can i translate part of this article into Spanish with links to you and a description of your newsletter?
Of course! Thank you
Love this article! And I really loved HD’s focus on employee awareness. It’s so critical to make sure employees at every level understand the brand’s mission and how their every action should play into a larger strategy. So smart.
I’ve always loved how HD is a lifestyle brand, and has such a passionate community of customers. Starting in April here when the weather is warmer, every weekend you will see packs of HD riders pass by every hour or so. There’s such a community of passionate customers that love the brand. I truly think HD’s long term success is based in no small part in its ability to stay connected to that community of customers.
Thanks so much Mack! Appreciate the comment and I agree - this is a really interesting case study of staying relevant to your diehard fan base as well as keeping up with the macro climate
Thank you, that was an interesting read about Harley Davidson's troubles in the past. It will be interesting to see what the future brings.
It's often a back to basics and refocus that make the difference in these situations.
Playbook is always different, but the principles are the same.